Specific meanings, advantages and disadvantages, and points to note for complete-machine export versus parts export:

I. Complete Machine Export

1. Specific connotation

Complete-unit export refers to the direct export of fully assembled products to the target market, such as exporting complete machinery, household appliances, or automobiles.

2. Strengths and Weaknesses Analysis

優(yōu)位性：

• high added value: Whole-machine products typically offer larger profit margins;
• Brand effect: Helps establish an international brand image for the enterprise;
• After-sales service: Direct control over after-sales processes enhances customer satisfaction.

劣勢：

• Higher tariffs: Whole-unit products are generally subject to higher tariff rates;
• High logistics costs: Large size and heavy weight result in high shipping costs;
• Certification complexity: Must comply with the end-product certification requirements for the target market (e.g., CE, FCC).

3. Issues Requiring Attention

• Certification Compliance: Ensure that the complete product passes the mandatory certifications for the target market (such as CE certification for the EU and FCC certification for the US);
• 包裝と輸送: Use shockproof and moisture-resistant packaging to prevent damage during transit;
• After-sales service: Establish a localized after-sales team or agency network to respond to customer needs promptly.

II. Parts Export

1. Specific connotation

Parts export refers to shipping the components of a product to the target market—for example, exporting engine parts, electronic components, or mechanical accessories.

2. Strengths and Weaknesses Analysis

優(yōu)位性：

• Lower tariffs: Parts are generally subject to lower tariff rates;
• Flexible logistics: Compact size and light weight, resulting in low transportation costs;
• Certification Simplification: Some components do not require whole-device certification, resulting in lower compliance costs.

劣勢：

• low added value: The profit margin for component products is relatively small;
• Highly dependent: Must work closely with the system integrators in the target market;
• Weak brand effect: Difficult to directly establish a terminal brand image.

3. Issues Requiring Attention

• Technical Specification Matching: Ensure that the parts meet the technical requirements of the OEMs in the target market;
• サプライチェーン管理: Establish long-term partnerships with OEMs to ensure order stability;
• 知的財(cái)産保護(hù): Avoid infringing patents or trademark rights in the target market.

III. Comparison Between Complete Machine Export and Component Export

IV. Selection Strategies and Recommendations

Select based on the target market：

• developed countries(Europe and the United States, for example): prioritize exporting complete machines to leverage brand premium;
• Emerging markets(Southeast Asia, for example): Consider exporting components to lower the barrier to entry.

Choose based on enterprise capabilities：

• Strong in technology and well-funded: Export complete machines and build brand barriers;
• Small in scale and limited in resources: Component export, focused on niche segments.

Blend Mode：
Establish an assembly plant in the target market: export parts and assemble locally, balancing tariff optimization with brand building.

結(jié)論

Complete-machine exports and component exports each have their own advantages and disadvantages; companies must choose flexibly based on target-market demand, their own capabilities, and strategic objectives. Whichever model is chosen, compliance, supply-chain management, and brand building are the keys to success.