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Seizing the European EV-charging market—here’s the intel you can’t afford to miss!

In 2023, China’s charging-pile export value continued to climb, with Europe becoming one of the core markets, accounting for over 30%. Countries such as Germany and the Netherlands—where new-energy-vehicle penetration is high yet charging-infrastructure gaps remain large—have emerged as the primary destinations. Below, let’s take a closer look at China’s charging piles.ヨーロッパへの輸出The country's current situation, required documents, entry requirements, and how to effectively control the costs and time involved.

Export Status and Market Opportunities

1. Market Size and Growth

Export value: Chinese customs data show that in 2023, China’s exports of EV charging piles to Europe reached US$1.23 billion, up 48% year-on-year and accounting for 35% of global exports of charging piles.

core market: Germany (32%), the Netherlands (18%), and France (15%) show strong demand, while Eastern European countries (Poland, Hungary) are growing at rates exceeding 60%.

Product Structure

  • AC charging piles (7 kW–22 kW): accounting for 55%, mainly used in residential and commercial scenarios;
  • DC fast chargers (50 kW–350 kW): 45% share, with highways and public charging stations driving demand.

2. Competitive Landscape

China's Advantages: 30%–50% lower cost than European-made products, with mature technology;

Challenge: European domestic companies (such as ABB and Siemens) are accelerating their deployments, with policy subsidies favoring localized production.

Essential Export Documents Checklist

1. Basic Documents

  • 商業(yè)インボイス(indicate voltage, power, and IP protection rating);
  • パッキングリスト(listed by module, with weight and dimensions indicated);
  • Bill of Lading(The consignee must provide an EORI number).

2. Compliance Documents

  • CEマーキング: Covers LVD (Low Voltage Directive), EMC (Electromagnetic Compatibility), and RED (Radio Equipment Directive);
  • RoHS Test Report: Proof of compliance with limits for 10 hazardous substances including lead and cadmium;
  • Certificate of Origin(CO or FORM A): Enjoy the EU’s Most-Favored-Nation tariff (currently an average rate of 2.5%).

3. Special Files

  • OCPP Protocol Compatibility Certificate: Public charging stations must comply with the Open Charge Point Protocol 2.0;
  • Metering Module MID Certification: Charging piles with billing functions must be certified under MID 2014/32/EU.

認証基準

1. Mandatory Certification

CEマーキング

  • LVD (EN 61851-1): Electrical safety testing;
  • EMC (EN 61000-6-3): Electromagnetic Compatibility;
  • RED (EN 301 489-1): Wireless communication modules (e.g., 4G/Bluetooth).

RoHS 3(2015/863/EU): Restrict 10 categories of hazardous substances.

2. Voluntary Certification

TüVマーク: Enhances market trust, particularly suited for the German market;

15118 認証: Electric Vehicle and Charging Pile Communication Protocol Certification.

3. Localization Requirements

  • On July 28, 2023, the European Union officially enacted the new Battery Regulation (EU) 2023/1542, requiring that the built-in batteries of charging piles be removable and recyclable;
  • Starting in 2025, Germany will make carbon-footprint certification mandatory for all public charging stations; products that fail to meet the standard will be barred from bidding on government projects;
  • Calibration Services: Equipment containing a billing module must be calibrated by an EU Notified Body (e.g., TüV Rheinland);
  • Language tag: The operating interface and user manual must be provided in official EU languages (including at least English, German, and French).

包裝標識

1. Packaging Specifications

Shockproof and waterproof: IP67-rated protective enclosure, internally filled with EPE foam;

Modular design: Split-type packaging (the pile body, cables, and accessories are packaged separately), with a single box weight ≤30 kg;

eco-friendly materials: Compliant with the EU Packaging Directive (94/62/EC), plastic content ≤5%.

wooden packaging: If wooden crates are used, they must bear the IPPC fumigation mark and be accompanied by a certificate.

2. Identification Content

Mandatory labeling: Clearly mark the "CE" logo, model specifications, production date, country of origin, and the WEEE directive recycling symbol.

Information Label: Indicate the manufacturer's name, address, customer service phone number, and safety warnings (e.g., high-voltage danger) in English or the language of the target country.

Quick Clear Strategy

1. Pre-declaration and Data Matching

  • Submit electronic customs declarations in advance through the EU Import Control System (ICS);
  • Ensure the HS code and CE certificate number match the goods exactly.

2. Tariff Preference Application

  • Apply for a "Processing Trade Handbook," import raw materials for processing and subsequent re-export to reduce tariff costs;
  • Using an ATA Carnet to participate in European exhibitions allows for temporary duty-free importation.

3. Logistics Corridor Optimization

  • 配送: Shanghai/Ningbo to Rotterdam (25–30 days), FCL freight approx. $4,500/40HQ;
  • China-Europe Railway Express: Chongqing–Hamburg (18–22 days), ideal for high-value-added products.

4. Local Compliance Services

  • Appoint an EU Authorized Representative (EC REP) to handle after-sales and compliance disputes;
  • Establish bonded warehouses in the Netherlands and Germany to enable rapid distribution.

In short, while demand for EV charging stations in Europe is robust, the compliance bar is high and competition is fierce. Chinese companies must leverage technological upgrades and compliance capabilities to seize the market initiative. We hope the above insights are helpful for your export efforts; if you need further support, please feel free to contact us!

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