I. What kind of brands are suitableAgency export,?

Selecting an agency brand requires comprehensive evaluation across three key dimensions:Market compatibility, legal compliance, and profit margin. Recommended priority characteristics for brands include:

• Regional brands with existing recognition in target markets (e.g., Japanese home appliances in Southeast Asian markets)
• Product CertificationWell-certified brands (with over 90% completion rate for international certifications like CE/FCC)
• Brands with clear regional protection policies (agency contracts must specify exclusive territorial authorization)
• Key recommended sectors for 2025: new energy equipment, smart home, and health/medical brands

Selecting an air freight agency requires focusing on three core capabilities:

According to the Foreign Trade Law and General Administration of Customs Announcement No. 58 of 2024, agency exports must possess:

• Foreign Trade Operator Registration Record (valid electronic version)
• Brand authorization legal documents (bilingual versions authenticated by embassy)
• Product classification pre-ruling opinion (first 6 digits of HS CODE must match brand owners confirmation)
• Additional certificates for special industries (e.g., target country registration certificates for medical devices)

III. How to handle brand agency exportCustoms clearancechallenges?

Customs data from recent three years shows approximately 34% of agency export disputes originate from clearance issues. Recommended approach:Phased management method:

• 14. Pre-declaration stage:
  • Obtain original packaging samples from brand owner (must include ingredient lists and warning labels)
  • Confirm certificate of origin format (RCEP member countries require new version certificates)
• Physical customs clearance phase:
  • Retain copies of brand authorization documents with shipment (recommended using ATA Carnet)
  • Prepare contingency plans for customs inspections (recommend reserving 2% of goods value as deposit)

IV. What are the new cooperation models for brand agency exports?

Three innovative models recommended for 2025 focus:

• VMI joint inventory management: Brand owners establish bonded warehouses in target countries, agents pick up goods as needed
• Cross-border B2B2C model: Direct connection to e-commerce platforms through overseas warehouses, shortening supply chain cycles
• Profit-sharing model: Abandon fixed agency fees, adopt tiered commission based on actual sales (must include minimum guarantee clauses)

V. How to prevent legal risks in agency exports?

It is recommended to specify the following terms in the contract:

• Intellectual property ownership clauses (especially for design patents and trademark usage rights)
• Quality dispute resolution mechanisms (designating third-party inspection agencies and cost-sharing ratios)
• Market order maintenance clauses (specific penalties against parallel imports)
• Force majeure exemption scope (recommend including exchange rate fluctuations exceeding 5%)

VI. How to design a brand agency exit mechanism?

Based on 2023-2024 agency dispute cases, recommended settings:

• Inventory liquidation period (recommend no less than 180 days)
• Customer information transfer rules (distinguishing brand customers from agents own customers)
• After-sales responsibility division (clarifying warranty obligations after termination of cooperation)
• Non-compete compensation (e.g., 1-year agency territory protection period)