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How to choose a reliable brand export agency company? What risks should be aware of when using an export agency?

How to choose a reliable brand export agency company? What risks should be aware of when using an export agency?

What services can an export agency for branded products actually provide?

Professional agencies typically provideEnd-to-end export solutions, specifically including:

  • Domestic Service Module:
    • Review and Filing of Brand Authorization Legal Documents
    • Customized customs clearance solution design
    • Goods allocation in special supervision areas
  • Cross-border Service Module:
    • Pre-inspection of Target Country Product Access Standards
    • Multilingual Label and Instruction Manual Production
    • Cross-border Tax Optimization Solution

How to verify the professional qualifications of an agency company?

It is recommended to conduct verification from three dimensions:

  • Official Certification System:
    • Check the AEO certification status (available on the official website of the General Administration of Customs of China)
    • Verify the qualifications of the international freight forwarder (such as FIATA membership).
  • Practical industry experience:
    • Please provide export cases of the same product category from the past three years.
    • Check the customs clearance success rate data of the target country.

Are there any hidden costs in the agency service fees?

Special attention should be paid to the following cost components:

  • Basic Service Costs(Generally 1.5-3% of the contract amount)
  • Contingency reserve(It is recommended to reserve 2% of the contract amount to address unexpected situations such as inspections.)
  • Exchange rate fluctuation protection fee(For 2025, it is recommended to choose a service package that includes a foreign exchange hedging solution.)

What are the legal risks of brand licensing exports?

High-frequency risk points in recent agency dispute cases:

  • Disputes over trademark parallel imports(especially the EU and Southeast Asian markets)
  • Conflict of territoriality in intellectual property rights(Special attention is required within the RCEP region in 2025)
  • Risk of overlapping distribution areas(It is recommended to explicitly include electronic fence clauses in the agency agreement.)

How to evaluate the actual service capabilities of an agency?

Recommended to adopt35. Data dimension:

  • System integration capabilities:
    • Check whether the ERP real-time data exchange system is available.
    • Test the response speed of the cross-border payment system
  • Crisis Management Case:
    • Please provide customs audit response cases for 2024.
    • Verify the overseas warehouse accident handling process.

What new policies will have an impact in 2025?Agency export,?

Two major policy changes requiring special attention:

  • Announcement No. 58 of the General Administration of Customs of China(New regulations on the electronicization of customs clearance documents to be implemented from January 2025)
  • EU CBAM Implementation Rules(Impact on the steel and aluminum industries during the trial operation phase in 2025)

How to ensure security of funds in the agency export model?

Proposal to establish28. A triple - guarantee mechanism:

  • Payment terms insured by Sinosure
  • Set the clause for staged release of cargo ownership
  • Request the agent to provide a bank performance guarantee.

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